Vegemite v2 - iSnack 2.0

I wrote about the launch of the new Vegemite product in June, and Kraft's quest for a new name.

On Saturday, the name was announced. iSnack 2.0.



Lots of 'happy little Vegemites'* in Australia are not happy. Surely no right-minded person would describe that they are having iSnack 2.0 on toast.

According to ABC - Kraft iSuck 2.0

*happy little Vegemites