18 October 2009

the world will not end in 2012

I previously wrote about the upcoming film 2012. It seems that the marketing of the film has a lot of people worried. Understandably, the NASA Astrobiology Institute is rather annoyed. See Ask an Astrobiologist from their website

People are saying that a solar flare is going to hit the Earth in 2012 and "toast" us alive. What is this site http://www.instituteforhumancontinuity.org/ all about? I even saw their commercial on tv! I just want to know the truth and be prepare[d] if something is really going to happened. AND I recently saw a commercial on Discovery's History Channel where a lottery entry has begun to "save yourself" from the 2012 doomsday event; however, it was not specified what this event may be or how these winners would be saved. AND I found this website with very believable information. Is it really true ? http://www.instituteforhumancontinuity.org/#/home. AND I saw this commercial on tv about the institute for humanity continuity and I am very scared.

About dozen people have written to me this week about ads for the Institute for Human Continuity. This is just part of the publicity for the science fiction film “2012” to be released in November. Let me be clear: (1) Nothing bad is predicted to happen in 2012. The 2012 doomsday is a hoax. (2) There is no Institute for Human Continuity. It is a fake website created to generate interest in the film. (3) Neither the film nor this website are based on science. This is fiction. (4) The creation of a fake website to publicize a film is called “viral marketing” by a analogy with a computer virus (look it up in Wikipedia). (5) It is important to learn to distinguish fiction from fact, and Hollywood film plots from reality. Here is what I wrote in this subject a few months ago in my “Twenty Questions” about 2012: The pseudoscientific claims about Nibiru and a doomsday in 2012, together with distrust of the government, are being amplified by publicity for the new film from Columbia Pictures titled “2012”, to be released in November 2009. The film publicity includes creation of a faux scientific website (www.instituteforhumancontinuity.org/) for “The Institute for Human Continuity”, which is entirely fictitious. According to this website, the IHC is dedicated to scientific research and public preparedness. Its mission is the survival of mankind. The website explains that the Institute was founded 1978 by international leaders of government, business, and science. They say that in 2004, IHC scientists confirmed with 94% certainty that the world would be destroyed in 2012. This website encourages people to register for a lottery to select those who will be saved; a colleague submitted the name of her cat, which was accepted. I learned from Wikipedia that creating this sort of fake website is a new advertising technique called “Viral Marketing”, by analogy with computer viruses.

David Morrison
NAI Senior Scientist

September 23, 2009
See also Nibiru and Doomsday 2012: Questions and Answers

Additional reporting by UK Daily Telegraph.

There's one born every minute.

1 comment:

Nate said...

Every time I see the bloody trailer for 2012 I get a headache. I really wish John Cussack, whom I love, wasn't part of it, he deserves better and the director really needs to find something-anything else to do already besides big bloated end of the world movies.

Having said that: the world will not end on 21 December 2012, but as any Rambaldi follower worth his salt can tell you, unbeknownst to the world, something, somewhere will occur that will lead to the eventual downfall of humanity; not the world but humanity.