The tabloids abound with superstars who are “famous for being famous,” to crib the phrase most commonly used for this phenomenon. Paris Hilton, Kim Kardashian, Nicole Richie, and Lauren Conrad are just some of the A-list names who enjoy the power and privilege of worldwide fame even though it is difficult to name a single project in which they showed an inkling of aptitude. They cannot act or sing, nor are they renowned for outrageous acts of charity, political courage, or even intelligence. They’re each adorable; but none is a great beauty on par with Halle Barry or Angelina Jolie. What each has, it seems to me, is the ability to turn their personal lives into viral video. But before you come to the conclusion that keeping the self-perpetuating fire of fame burning is, in itself, a skill, I promise you that it is not. Anybody can do it. You just have to follow the seven tried and true steps to celebrity—no skills required.Read further about the seven tried and true steps in Newsweek.
Hopefully, those names will disappear within a generation when people ask what their actual claim to fame is, and nobody can answer.