06 March 2010

I want a beer but I don't want it

Created by Sophie Farquhar, copywriter for The Works, for Canadian Club

The bartender seems to be confused by what the customer is asking and wanting, but strangely, I can identify with the customer's logic. It's quite clear really.

Most of the time, we communicate with people in simple linear terms so as to be understood. It's not really worth confusing other people if you have a multitrack mind, which is entirely different to multitasking, which is also nearly impossible.

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