18 April 2010

Proofreading is more than just a spellcheck

Reported in The Age, publisher Penguin Books Australia has had to pulp 7000 copies of the cook book Pasta Bible at a cost of $20,000.
The publishing company was forced to pulp and reprint 7000 copies of Pasta Bible last week after a recipe called for "salt and freshly ground black people" — instead of pepper — to be added to the spelt tagliatelle with sardines and prosciutto.
A lesson on proofreading. Surely it would have been cheaper to print an adhesive label to put over the error and less wasteful.

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