SYDNEY, AUSTRALIA - JUNE 27: Suited volunteers in bowler hats stand in the surf holding umbrellas aloft at sunrise at Bondi Beach on June 27, 2010 in Sydney, Australia. The human installation is the latest in a series of 'surreal human sculptures' by artist Andrew Baines, which included businessmen reading newspapers in the surf of Manly Beach in Sydney, and the West Australian Symphony Orchestra playing in the surf at Cottesloe, Western Australia. (Photo by Brendon Thorne/Getty Images)
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Mr Baines actually called for volunteers to attend the photography session dressed in their own clothes. From his website
Sunday 27th of June at 7 am, Artist Andrew Baines will create his latest Surreal Human Sculpture! To participate you will need to wear a dark suit, white collar shirt and tie and bring a dark umbrella, brief case optional! (no shoes or socks required)Not really that much different to Spencer Tunick is it?