According to the official games site
See also the animation and reaction covered by BBC News.The new emblem is dynamic, modern and flexible. It will work with new technology and across traditional and new media networks.
It will become London 2012’s visual icon, instantly recognisable amongst all age groups, all around the world. It will establish the character and identity of the London 2012 Games and what the Games will symbolise nationally and internationally.
Now just ask someone to describe the logo and draw it from memory.
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Back at work today. Ho hum.
Emily came around tonight and brought over the freshest yellowfin tuna that a work friend of hers had caught on the weekend. We had a bit as sashimi and the rest lightly pan friend with blanched vegetables. Hmmm... yummy.
1 comment:
From the looks of that logo, the '80's are back with a vengence.
Frankie Say: "Clusterf*ck."
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