09 May 2008

biscuit imperialism

Just because Oreo cookies are the best selling in the United States, it doesn't mean that the rest of the world will like it.

In Australia, we have our favourite biscuits with entire supermarket aisles stocking a huge variety. There was an attempt to mass market the Oreo in Australia with that awful cutesy commercial with the child dunking his Oreo in milk. Didn't work. Why would we switch from our Tim Tam?

Now the Oreo is being launched in the UK. Fat chance. The British also have their favourite biscuits.

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After work, I went to the southside for a birthday dinner for Kim's 40th at a bistro and returned home at 10pm.

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