In April last year, I wrote about the launch of KFC's Double Down sandwich (without any bread) in the United States.
At the time, there were no plans to make it available outside of the United States.
From tomorrow (30 March), the Double Down will be available in Australia for four weeks only (but six weeks in Tasmania). According to KFC's media release, resulting in considerable media coverage, it is being marketed to "young men left unsatisfied by traditional burgers".
- The Age
- Herald Sun
- Courier Mail
It will be a hit in terms of sales. The male-bonding over 'Double Down' 'ManTime' might be a different story.