08 October 2009

it's now Vegemite Cheesybite

I previously wrote about Kraft's new name for its new Vegemite product.

After a consumer backlash against the new name of iSnack 2.0, Kraft allowed consumers to vote in a poll last weekend (from Friday to Monday).

Yesterday Kraft announced the new name as Vegemite Cheesybite (reported in Sydney Morning Herald).

Also see Vegemite website.

No comments: